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Ethel M Chocolate Factory
Ethel’s Chocolate represents a proud heritage of chocolate making that started when our founder, Forrest Mars Sr., watched his mother create gourmet chocolates in their home during the early nineteen-hundreds in Tacoma, Washington.
In 1981, Forrest Mars Sr, "retired" to Henderson, Nevada and created Ethel M Chocolates to honor his mother by creating a line of gourmet chocolates that reminded him of how he learned about quality chocolate making.
We continue using some of the same recipes and introduced a new line of ganache centered gourmet chocolates in 2005, called Ethel’s Chocolates. Both Ethel M Chocolates and Ethel’s Chocolates are sold in our 8 locations throughout Las Vegas, via the web at www.ethelschocolate.com, and through our call center at 1-800-438-4356.
Our factory is located at One Sunset Way in Henderson, NV. We offer self-guided tours of our factory and our Botanical Cactus Garden.
Philosophy
Our philosophy of delivering remarkable chocolate taste remains the same as it did over 25 years ago, when Forrest Mars Sr. created Ethel M Chocolates.
Eat Chocolate, Not Preservatives.
Ethel’s Chocolate uses no preservatives, just as Ethel Mars did in her kitchen in 1911. You will taste the difference in the pure, delicious flavor and smooth texture that comes from using no preservatives. Our factory makes our chocolates in small batches to deliver the highest quality, freshest product to our consumers.
When you visit our factory and stores, you will experience the passion of chocolate making. Our passion comes from a culture of uncompromising quality, accountability from every associate, and the joy we experience when we can share our chocolate with one more person. Ethel’s Chocolate associates are dedicated to making your chocolate experience one that you’ll want to savor and share.
Free Self-Guided Factory Tour
Our self-guided Factory Tour and Botanical Cactus Garden are open seven days per week. Check for our current hours and special events.
Adjacent to our factory is our world famous Ethel M Botanical Cactus Garden. One of Nevada’s largest collections of cacti, our garden will delight you with over 300 species of plants.
Directions from around the Las Vegas Valley:
When using a navigating system, input the following address:
1 Sunset Way
Henderson, NV 89014
From Las Vegas Blvd:
South on I-15
Exit onto Henderson I-215 going East
Take Airport Exit and exit onto Sunset Road
Turn Left onto Sunset Road
Stay in the middle lane as Sunset Road turns into Sunset Way at the intersection of Mountain Vista and Sunset Road.
We are located on the corner of the Green Valley Business Park.
From Henderson Area:
>North on Green Valley Parkway
Turn right on Sunset Road going east
Stay in the middle lane as Sunset Road turns into Sunset Way at the intersection of Mountain Vista and Sunset Road.
We are located on the corner of the Green Valley Business Park.
From I-95 Freeway:
Head towards Henderson from your direction
Exit Sunset Road going West
Turn right onto Sunset Way
We are located on the corner of the Green Valley Business Park.
Note: In order to produce high quality preservative free chocolates, our production schedule varies to accommodate making our chocolates in small batches. While our factory usually operates Monday – Thursday, we cannot guarantee that you will see our machinery operating. What we can guarantee is that you will be able to taste our chocolates, see into our factory, find out about making chocolate, and experience our Botanical Cactus Garden.
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